Consultancy Overview

Marketing Touchpoints

Overview

The Core Of Consumer Connection

The journey from discovery to decision is complex, requiring a nuanced understanding of how to meet and guide customers at each crucial phase. At MANVEN, we specialize in crafting touchpoints that not only capture attention but catalyze action.

Discovery

In the discovery phase, your brand has a unique opportunity to make a memorable first impression. As your consultant, I help ensure that your brand's introduction to potential customers isn't just seen, but deeply felt and remembered. It's about crafting an initial encounter that intrigues and invites further exploration.

Consideration

During consideration, potential customers evaluate their options. Here, I guide you in developing strategies that keep your brand in the forefront of their minds, providing the information and emotional connection they need to see your brand as the superior choice.

Conversion

Conversion is the culmination of all marketing efforts, turning interest into action. My role is to help you identify and refine the touchpoints that most effectively drive decisions, ensuring a smooth transition from interest to purchase, with strategies that encourage commitment.

Strategy

Shaping Your Strategy

In my consultancy role, I offer a deep dive into your brand’s narrative and audience psyche, crafting a bespoke strategy that touches upon every stage of the customer journey. My approach involves:

Blueprint Crafting: Access to Expertise

Leverage the insights of a seasoned marketing executive to architect your brand's journey. I bring the depth of experience to your strategic planning sessions, providing:

  • In-Meeting Guidance: Sit alongside a marketing veteran in your strategy meetings, ensuring every decision is informed by years of industry success.
  • ROI Analysis & Market Positioning: Receive a comprehensive evaluation of your brand's return on investment and standing within the competitive landscape, crucial for making informed decisions.
Growth Engineering: Custom Strategies

Every brand has unique challenges and opportunities. I offer:

  • Scalability Plans: Develop personalized strategies designed not just for growth but for sustainable scalability.
  • Brand Amplification: Critique and enhance your marketing and branding efforts with innovative solutions that resonate in today's crowded marketplace.
Navigational Insights: Future-Proofing Your Brand

Stay ahead in a rapidly evolving digital landscape through:

  • Technology Trends: Gain insights into navigating emerging technology trends, ensuring your brand remains relevant and competitive.
  • Strategic Partnerships: Benefit from expert assistance in vetting potential contractors and hires, securing partnerships that align with your strategic vision.

Together, we'll refine your marketing touchpoints across the board, from discovery to conversion, ensuring your brand not only meets but exceeds customer expectations.

Get An Inside Look Into Our Methods

Our Approach

Empowering You

Strategic Collaboration

We dive deep to understand and enhance key moments where customers interact with your brand, tailoring strategies that resonate with your audience and embody your brand's essence. This collaborative effort is focused on fine-tuning your approach to ensure maximum engagement and alignment with current marketing innovations.

Continuous Improvement

Leveraging the latest trends and technological advancements, we ensure your marketing remains cutting-edge. By consistently analyzing performance data, we refine and adapt our strategies to foster continuous growth and improvement, aiming for the highest possible ROI and brand impact.

What Clients Say

are typically engaged by a consumer on their path to purchase, with 80% favoring a hybrid buying journey that integrates both offline and online channels.

Bryan Hemphill
Media Relations
Blackstar

are typically engaged by a consumer on their path to purchase, with 80% favoring a hybrid buying journey that integrates both offline and online channels.

Bryan Hemphill
Media Relations
Blackstar

are typically engaged by a consumer on their path to purchase, with 80% favoring a hybrid buying journey that integrates both offline and online channels.

Bryan Hemphill
Media Relations
Blackstar

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Insights

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